Sector: Food & Beverage
Context: Sigma des Saveurs had no digital brand identity when it arrived at Haimaze, no style guide, no image library, no defined art direction. This wasn’t a refresh; it was a creation from scratch: building a complete identity where nothing existed before.
What Haimaze put in place: a full creation of the visual identity (positioning, color palette, tone, product codes), a professional photo shoot to build the brand’s very first image library, then a multi-format content strategy (social media, website, ad creative) built on this new identity. Advertising campaigns were then launched using this original material, with AI-assisted targeting and optimization (creative variant testing, continuous audience adjustment), know-how drawn directly from Haimaze’s 10+ years of experience in the US market, where this level of rigor in brand creation and data-driven ad management is standard practice.
What Changed in Practice
- Moved from having no identity at all to a coherent, recognizable brand across every channel (website, social media, ads)
- A reusable library of professional visuals for the long term, where no brand-owned visual asset had existed before
- Data-driven advertising campaigns from launch: AI identifies the best-performing creatives and audiences instead of leaving the team to guess
Progress Observed Over the First 6 Months
Typical trajectory for this type of engagement (brand creation + photo shoot + content + AI-assisted ads): a gradual rise in social engagement and qualified ad leads as the identity spreads and AI targeting sharpens.
Illustrative figures built from the typical trajectory observed for this type of engagement (exact analytics data not retained).
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