Sector: Arts education / Cultural leisure (multi-discipline art center in Rabat — dance, music, performing arts — hosting resident schools and public performances)
Context: Colibri Centre Artistique has spent years building a real reputation in Rabat: structured classes in dance, music and performing arts, a diploma track, competition prep, and public performances at venues like Théâtre Mohammed V. None of that was visible online. The center’s previous site, colibriacademy.pro, was built on a generic dark WordPress template and had grown into more than 25 separate single-purpose pages — one HTML page per discipline, with no central “Activities” hub to tie them together. The homepage led with a rotating photo and a short bullet list; the “Presentation” page carried two short paragraphs under an all-caps “VOCATION” heading. There was no content strategy, no on-page SEO, no internal linking structure, and no technical foundation for how people, or AI search engines, actually discover a business today. That fragmented structure was a real liability heading into the September enrollment season: it diluted whatever authority the domain had accumulated across dozens of thin pages instead of concentrating it, and it gave search engines nothing to work with.
What Haimaze put in place: this was a full migration, not a visual refresh.
Complete content rewrite. Every page was rewritten from scratch — positioning, tone, and copy for each discipline, each resident school, and the center’s identity as a whole — replacing generic template text with a distinct brand voice (“L’art de devenir soi.”, “Une école vivante.”, “Faire grandir les talents.”).
Information architecture rebuilt and consolidated. The 25+ fragmented discipline pages were mapped and consolidated into a clean structure: a single immersive homepage, a dedicated L’académie page, an Activités hub with disciplines grouped into three coherent worlds (Danse, Musique, Arts et scène) instead of one page per class, a Partenaires page presenting resident schools (Kukumpa Dance School, Urban Shape Rabat) and studio rental, an Événements journal for performances, and a Galerie.
Before / After
See the finished site: colibricentreartistique.com.
Full domain migration with SEO mapping. The site moved from colibriacademy.pro to the new, stronger colibricentreartistique.com. Every old URL was mapped to its new equivalent with redirects, so the domain change carried over link equity and indexed history instead of starting from zero.
GEO-ready technical foundations. Clean semantic HTML, structured headings, and schema-ready markup were built in from the start, positioning the new site for both classic search rankings and AI-generated answers.
AI-driven production, real deadline. All copywriting and art direction were produced through Haimaze’s AI-driven content process — no interviews, no on-site filming — to deliver the full migration ahead of the September enrollment period.
Client-editable platform. The finished site was packaged as an Elementor template on WordPress, so Colibri can add content and make updates going forward without depending on a developer for every change.
What Changed in Practice
- A single, coherent brand experience replacing 25+ disconnected template pages
- Editorial copy with a real voice and structure, replacing generic bullet-list text
- A domain migration handled with a full SEO redirect map, so moving to a stronger domain didn’t reset the site’s search visibility
- An information architecture organized around how visitors actually think about the offering (disciplines, resident schools, events, room rental) instead of one page per class
- A technical foundation built for both traditional SEO and GEO (AI search) visibility from day one
- A site the client can keep updating herself, instead of depending on developer requests for every change
Frequently Asked Questions
A domain built on a generic, unbranded template caps how credible and how visible a business can look, no matter how good the content is. Moving to a domain that matches the center’s real name and identity gives Colibri something worth linking to, sharing, and building authority on long-term.
Not when it’s mapped properly. Every old URL from colibriacademy.pro was matched to its new equivalent and redirected, so search engines and any existing backlinks carry over to the new domain instead of the site losing its indexed history.
Yes. The same process — content audit, information architecture, SEO redirect mapping, GEO foundations — applies whether a site is stuck on an old template or simply isn’t converting or ranking the way it should.
Yes — website creation and redesign, paired with SEO and GEO, is a core part of what Haimaze does. If your site looks or performs like colibriacademy.pro did, get in touch with Haimaze about a redesign.
Learn more
- Explore Haimaze’s network of skills — strategy, brand, content, growth
- Our AI & Automation Services
- How AI Is Transforming Digital Marketing in Morocco in 2026
- The 2026 Fall Checklist: SEO, GEO & Marketing Automation for Moroccan Businesses
- Case Study: Kukumpa Dance School
- Visit the finished Colibri Centre Artistique website
- Talk to Haimaze about your own site
